So What's the plan?
We are currently proposing the Specsavers style of ads.
Short, simple, yet punchy.
Easy for people to remember, and highlights the usual issues and questions that most clients might be facing.
Eg:
【Premium Look, Not Premium Price (Dad Gag)】
Location: Any glam theme hall (Glitz Gala, Scarlet Star, etc.).
Props: Dad actor just walks in with “wow” expression.
Punchline: Dad: “This looks like 1 million!” → couple whisper, “Shhh... Don’t tell him it’s not.”
*Overlay:** “Premium feel ≠ premium bill, Confetti, we make your day"
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